Top 5 Lead Engagement Techniques
As with many aspects of successful business, there are no set rules to right and wrong techniques or processes. However, we want to share some pointers to help you along the path to successful lead engagement. These techniques not only bring in more revenue and referrals but also reduce cost per lead as more will convert.
Here are our most successful lead engagement techniques that will take your engagement strategy to the next level!
5 Lead Engagement Techniques you Should be Using.
1. Use Phone Calls to Engage More Leads
Overall, it should be very clear. When you want to engage your leads, nothing beats interacting with a real person.
2. React Quickly
Currently, only 37% of B2B organizations respond to fresh leads within an hour (Source: HubSpot, 2020). Resulting in the quality of those leads quickly deteriorating, due to the slow response time. The power of instant contact is key! Meaning, the quality of the lead changes based on how much time has passed.
3. Score Your Leads
There’s no excuse for an inbound lead to sit in a queue for days before a sales rep is able to call that person. However, if your company’s sales process isn’t set up to prioritize inbound leads, that’s exactly what will happen by default. If your organization’s sales process isn’t set up for success, don’t panic! We’re here to help.
4. Use Personalization (Heavily!)
Nowadays, it’s important to remember that today’s customers crave personalization, support, and rapport with brands. Don’t get stuck in a “set it and forget it” campaign mentality!
5. Implement the Right CRM
Ultimately, the primary goal of any CRM software is to help you increase sales and build your business. If used properly, CRM software will vastly improve the efficiency and productivity of your sales team. At Techtonic Sales, when it comes to lead management and tracking our prospect and customer interactions, we prefer SharpSpring’s interface. (We’re also familiar with Salesforce and Hubspot CRM.) By utilizing SharpSpring, we’ve been able to create a more engaging and successful follow-up strategy.
Start Turning Your Inbound Leads into New Customers!
Struggling to connect with potential prospects?
Techtonic Sales allows your salespeople to do what they do best — communicate with potential customers quickly and efficiently. While your team spends more time talking to prospects, we work as a direct extension of your sales team. Our Lead Engagement solution enables more dials, better relationships, improved lead conversion, and greater ROI. We can prove it! Give us a call at (888) 326-6118 or shoot us an email at email@example.com to learn more.
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