10 Customer Satisfaction Questions & Strategies for Better Feedback
Use these 10 customer satisfaction questions and strategies every time to get the best information from the customer.
2) Establishing a clear connection between the customer and the company.
3) Ask open-ended questions and encourage open-ended answers.
4) Discuss product usage and encourage feedback/critique.
5) Asking for contact information such as email to promote longevity between customers and company.
6) Provide an answer scale that allows customers to accurately gauge their satisfaction.
7) Ask questions that dig into the respective line of work. (Ex: “How does this product help with your line of work? What worked and what didn’t?”)
8) At the end of the survey, giving the customer a chance to discuss anything about their experience. Framing a question to ask “Anything else you’d like to add?”
9) When it comes to phone surveys, it’s crucial for the survey facilitator to remain conversational and allow for the customer to speak their mind.
10) Keep the questions clear, concise, and engaging.
Here’s how to apply the framework to your individual business:
Gauging the Quality of Our Service:
Establishing a Clear Connection:
For instance, we may ask a question in the CSAT Survey that mentions the overall quality of the company’s products. Discussing the company’s product line as a whole allows the customer to open up about their opinions and preferences.
Mix in Open-Ended Questions:
Encourage Feedback and Critique:
Collecting Contact Information:
Therefore, customer satisfaction questions that dive specifically into the customer’s repertoire come in very handy. For instance, if our customer is buying a product to help out with construction, we may ask questions that are tailored towards that field. We include questions similar to “How does this product help with your line of work? What worked and what didn’t?” This will, in turn, give us primary source information that can help our vendor improve on what they already have.
Overall, CSAT Surveys Are a Pillar of Successful Customer Relations.
If you need help unlocking real-time customer insights, talk to one of our experts!
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