Building a High-Quality Sales Pipeline (From Contact to Close)
No two businesses are the same, and neither are all sales pipelines.
Yes, building a sales pipeline takes a lot of work, but it’s not rocket science. Anyone can do it. Here are a few basic procedures to follow to ensure that your pipeline is properly built and optimized for success.
Let’s get down to covering the basics.
What’s a Sales Pipeline?
To put more broadly, a sales pipeline for your business will:
- Predict revenue
- Track your leads
- Simplify sales
- Add a layer of accountability
- Define your marketing strategy
What’s the Difference?
What Are the Stages of a Pipeline?
Stage 1: Prospecting
Stage 2: Qualification
Stage 3: Consideration
Stage 4: Deciding/Negotiating
Stage 5: Closing
Stage 6: Retention
7 Essential Steps Towards Building a Sales Pipeline
1. Preparatory Phase
Know the product:
Define buyer personas:
Perfect the product pitch:
2. Decide Where You’re Going to Build Your Pipeline
>> Need more reasons to look into a CRM? Check out our blog, “5 Ways to Use CRM to Optimize Digital Marketing.”
3. Determine Pipeline Stages
4. Calculate Your Ideal Pipeline Size
Thankfully, there’s no magic number. However, if you make your goals too high, your targets will be difficult to hit. But too small, and you’ll end up leaving leads (and money) on the table. So, a good place to start is knowing how many deals you win on average. Then, calculate the number of leads required for you to reach those sales goals. From there, you’ll have a clear view of how many leads should enter the top of your pipeline per month.
5. Discover Triggers
For instance, like when they:
- Sign up for your mailing list
- Request a demo for your product
- Complete a trial period
- Download an ebook (or other material)
6. Develop Relevant Messaging & Content for Each Stage
Key Note: At this stage content is king!
7. Constantly Update Your Pipeline
Keeping track of what’s happening and making the necessary adjustments are two basic details of healthy pipeline management.
Ready to Build a Seamless Sales Pipeline That Converts Leads to Customers?
A well-designed and effective sales pipeline can ensure the growth of your business and a successful return on investments. At Techtonic Sales, we can guarantee just that! We’re positive that our comprehensive and fully integrated process can be valuable for any business—small or big, online, or offline.
We will take your sales pipeline to the next level!
To learn more about how we can dramatically scale and improve all aspects of your go-to-market strategy, contact us today.
[Contact us directly at (612) 455-7100 or toll-free at (888) 326-6118]
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