– TECHTONIC SALES {Web Development} –

What SEO is NOT


Melissa Hennessey, Marketing Director

2 OCTOBER 2018

As we’ve said before, SEO is a vital tool for businesses. If you haven’t started optimizing your online presence to be more search-friendly, you need to do that–stat.

Many people–especially beginners–put a lot of time, money, and effort into their SEO upfront, only to be discouraged by the results.

(Try typing “SEO is…” in Google and one of the top suggestions is, ironically enough, “SEO is dead.”)

Let’s be clear: ignoring SEO is a big mistake, like everything else, has its limits. As in all endeavors, setting realistic goals is important. While you continue to refine your SEO skills, here are a few things to keep in mind.

Ignoring your SEO is a big mistake… If you haven’t started optimizing your online presense, you need to start ASAP.

SEO is NOT the Only Tool You’ll Need.

As much as some folks might like you to believe it, SEO is not a marketing silver bullet.

Search Engince Optimization is a tool like any other. It’s an imperfect, constantly evolving science that works best when supported as part of a comprehensive marketing and sales strategy.

Consider the SEO tactics you use as it relates to other areas of your business. Are the keywords you’re using going to attract the right kind of leads? Is your content consistent across different channels? Are you paying attention to brand? Having solid answers to these sorts of questions can really help your SEO work drive your mission instead of distracting from it.

SEO is NOT an Instant Fix.

Search engines go fast. They go from zero to 60 faster than a Maserati. They can beat the Flash in a foot race kind of fast. But predicting how search engines move and how online traffic will react takes some serious foresight and finesse and, sometimes, a good bit of patience.

No two sites are the same, but, on average, most SEO work will begin to show results in 4-6 months. (Some people claim it’s closer to three. Some put it closer to nine. Again, it depends on what you’re trying to do.) An important consideration is that SEO results can improve with time if you continually keep working on it. If your website’s traffic improves within 6 months, it will likely be even better at a year, and at three years, and so on.

Of course, if your SEO doesn’t help your rank at all, then you might be need to reorganize your efforts. SEO isn’t magic after all, and -like anything in life– finding success can take time.

“An important consideration is that SEO results can improve with time if you continually keep working on it.”

SEO is NOT a One-Time Thing.

There’s always room for improvement–at least Google thinks so! Google changes its algorithm somewhere between 500 to 600 times a year, on average. Some of these changes are minor– –but some bring significant changes to what the algorithm considers to be valuable.

The point here is that search engines are always changing, which means that what looks like a “good” SEO strategy today could be ineffective (or even harmful) tomorrow. A good web-presence is never complete. SEO is no exception.


What looks like a “good” SEO strategy today could be ineffective (or even harmful) tomorrow.

SEO is NOT a Substitute for Good Content.

Back in ‘96, a fellow called Bill Gates guessed that “Content is where I expect much of the real money will be made on the internet.” It turns out, this Bill Gates guy is kind of smart–and in this case, he totally nailed it.

What makes good content?  Here’s a better question: What does your audience want?

Sure, search engines are important. But at the end of the day, your website is for people, not for robots. Content needs to be relevant and readable, on-topic enough for search engines to bring people to your site, but valuable enough for people to stay on your site (and return).

Going Foward…

The bottom line is that SEO remains invaluable. As you keep re-working your web presence, just keep in mind that it helps to make your traffic and site goals realistic.

Still not sure what to expect? We post plenty of helpful content on our blog regularly. And, of course you can always just ask for more info.


Techtonic Sales – {Web Development} (formerly known as RG4Web) is the web design and development department within Techtonic Sales. Our process was created specifically to focus on small to mid-sized companies to make powerful websites accessible to all business. We believe good design should be available to everyone.

What SEO is NOT

by | Oct 2, 2018 | SEO, Web

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